Myths swirl around all day about affiliate marketing, and these can frequently cause brands/businesses to not utilize affiliate marketing. It’s important you understand some of these myths so you can make the correct decisions for your affiliate site.
- Affiliate systems are fast and simple to manage
An affiliate marketing program takes time, there is a lot of competition, so your new affiliate site won’t make money right off. But according to Three Ladders Marketing, only 0.6% of affiliate marketers surveyed have been in the game since 2013. That means most affiliate marketers have been at it for many years. Affiliate marketing depends on relationships. You can foster these relationships by:
*Setting up the right partners into your program.
*Growing your partnerships and becoming more effective.
*Updating your content regularly to keep things relevant and attractive.
An affiliate program will bring traffic to your website; you are in charge of converting traffic into sales.
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- You have to work in a niche or trending market to make affiliate marketing work for you.
A lot of people and companies don’t utilize affiliate marketing because they think their market is too small. It is true that popular niches do better with affiliate marketing, but that doesn’t mean your site can’t have success. Stay in line with the goals and mission statement of your company and build your affiliate site around the market you are comfortable with.
- Affiliate marketing is outdated.
Due to Google’s new algorithms for SEO, link building is becoming outdated which can discourage affiliate activity. Even if this is true, you can still build your brand with SEO. You might come across a couple of link problems with Google if you are not managing your program, but affiliate marketing still works with Google –your site will offer valuable content and resources to consumers.
- Having your product on multiple sites will ensure success.
The best way to think about affiliate marketing is quality over quantity. Many small sites exist that could promote your product, but the key is finding a small number of partners, or even one, that will deliver leads that convert. Although affiliate marketing isn’t easy, as you’ll have to foster relationships, focus on your market, focus on a few key partners, and create a website that generates performance for both the advertiser and the affiliate you can drive conversions and profit for you or your business.