The world is full of billions of potential leads for your products or services. But how do you attract your buyer persona, all the while spending your time, money and resources effectively? How can you help ensure that the people who visit your web or social media site will convert?
How do you attract your buyer persona? Sales and marketing brought together will garner SQL’s (Sales Qualified Leads).
Referrals/Word of Mouth
Upselling current clients and getting referrals from them will supply leads that have some trust in you already. This improves the lead nurturing process. Providing incentives for referrals is a great way to generate leads from current customers. And your customers will be close to others who match your buyer persona.
Offering information or solutions through free ebooks will generate trust with potential leads. Providing educational material and targeted content will attract leads to your brand. Of course you need to capture the lead. So, although the ebook is a free resource it should require the leads email to be a proper call-to-action. This will pack your funnel with MQLs.
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If you are not using social media, you’re missing out. Social media is a vast distribution method to reach and attract leads. Literally hundreds of millions of potential leads are on Facebook alone. Facebook is fantastic place for a companies website to connect with existing customers and relate to new leads casually. Similar to ebooks, using YouTube to post video content or how-tos can build trust with your site. Just seeing the word video in content will increase your click rate. To hone in on a more professional persona, although most personas use facebook and youtube, LinkedIn is a great place to express your businesses expertise in more length.
Google AdWords (PPC)
Whether you are a new business looking for customers or want to attract Internet users to a new product or service you have to offer. Google AdWords can help you find leads quickly. Signing up for Google AdWords is free. You determine how much to spend and on which keywords. Target specific regions (advertising locally, within a certain region or internationally). With PPC, Pay-per-click, you only pay when someone clicks on your ad and makes it to the landing page.