The growth of mobile shopping and ecommerce has given rise to a highly profitable industry. If you and your business are ready for growth, start selling your products online, tune in to these essentials:
Your website will show who you are and what you provide, so visitors know their in the right spot. Your page design ( coloring, logo, and format), will draw attention and loyalty: visitors who already know your brand will be able to navigate the page easier.
The purpose of your ecommerce page is to convert visitors and close leads, therefore, the nature of your ecommerce page should be centered on the user, those making online purchases know what they want, but your site should counterbalance the lack of direct interaction with the product . You should have a variety of pictures of your product line, a page for customer testimonials and professional endorsements from outside sources.
Throughout the site, the search bar should be found in the same spot on each page. The usual spot for the search bar is in the upper right corner. Whenever possible, use suggestive search to present other items the customer might want (or accessories for) whatever’s being searched. In addition to suggestive search, use corrective search so a failed search will present suggested products instead of a “No Product Found” message.
Learn more? Check out our post How to Build a Website with WordPress and Bluehost and see for yourself how easy creating your company website using WordPress really can be.
Intuitive Page Design
Everyone enjoys shopping on Amazon because the site is easy to navigate. There are different ways to find what you want to purchase and the purchasing pathway is totally natural. Not many of us have the assets to build such an awesome website, but you can do the best with what you have. Direct funds to implement good search function and look out for interruptive ads, instead have relevant content related to the items being searched/purchased.
Your ecommerce site may be aesthetically pleasing, but if it doesn’t generate leads it needs to be optimized. Use Smarketing to bring together your marketing plan with the sites design to drive sales. Develop your site with on-site SEO and draw visitors to your ecommerce site with appropriate social media.
Shopping Cart & Smooth Payment Options
Your ecommerce site will need to allow easy payment options that quickly capture customer information. If your payment stream isn’t easy, customers will move onto the the competitors site. Purchase programs that will integrate online, retail, and mobile payments into a single system. Moving forward, the shopping cart should remain loaded even if the page is closed. Almost 25% of shoppers will leave their cart to come back later, after consulting other sites or family then return to make a purchase.
The Customer Is Always Right
Prioritizing around customer satisfaction will help your brand develop trust and show dedication to quality service. Lack of direct interaction with customers is definitely a weak point for ecommerce. Provide contact information for customers through multiple sources (email, phone, social) and be sure to respond immediately to each contact .
Offline commerce is the way of the past, ecommerce is in the here and now. Even if your storefront is booming, ecommerce will drive your brand . Focusing in on these components will allow your ecommerce page to succeed.